Ads do not speak the truth.docVIP

 PAGE \* MERGEFORMAT 4 Ads do not speak the truth ‘Advertising can not say’ real ‘reason! ‘, Remark someone dare to believe it? Oh, advertisements do not speak the truth is a lie. I said, the ads can not say ‘real’ reason is, first, advertising in general do not have to talk about the product itself a scientific truth, the second is that, even speak not according to the original natural way to talk. Many of our ads or unreasonable, ‘** transparent soap ah, that is, washed clean, do not fade it’. As a person Paizhuoxiongfu no bragging. Why? There is no why, what you listen to what I say, love Believe it or not; or die unreasonable, setting out stiff Thelephora professional terms or facts, listen Shi Bian, and heard the same - do not understand. ‘Yan Di, cures type macrocyclic lipids ... ... mycoplasma and chlamydia ... ...’ Yan Di ads though done so much, but few people can say clearly what it is the elimination of inflammation, and with what aspects of their disease are. Many people may have heard this statement: the art of advertising is to convince people. Do not bother advertising really is not art, advertising first and foremost thing is to convince people, to be convincing, which is not in doubt. Advertising To the letter kimono way people are mainly two: First, convincing people with reason, called the rational aspirations; no longer be moved by the situation, called the emotional appeals. Emotional appeals Needless to say, certainly not unreasonable, here we look at the ads focus on the rational grounds for how to tell when the appeal. Involving a high degree of concern, rational, and consumers are not familiar with consumer ads often need to appeal to consumers in a rational manner, the product clearly explained, make it clear that product is doing, there are any good, why is good, then require unreasonable. But the advertising management and scientific arguments are not the same child, whether talking ‘real’ reason we will be able to convince the p