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Ads must be ‘taken-off point’
Natural health care products sales rate is very low, and he has a higher profit margin, in order to increase sales, advertising is the main means of driving. The role of advertising is to persuade consumers! Let him trust in your product, took out his wallet to buy.
However, a number of health care products is currently advertising for tactical mistakes, resulting in weak advertising performance, often in a large number of launch, the sales remained lackluster, original capital as if fallen on barren ground, and soon without a trace of.
Health care products advertising how to do ‘a ripple’ do?
Do not masturbate
We often see many fine advertising, design or copy everything focused on the ‘aesthetic’, playing ‘foreigners into large ones’, ignoring local advertising effectiveness of health care products, far from sellers. For those advertising people, this is their lifeline, does not allow others to voice their opinions, cursed customers do not understand appreciate the business owners known as the ‘bad customer’.
Advertising lonely people in a person’s ‘Masturbation’, entertain themselves, but knowing that they do is ‘bad advertising’ as a result, consumers do not buy it, the product did not take the goods, merchants BS-ing.
Even if you do agree that advertising to consumers, Doukua your ad well, but there is no sales force, what is the use? As ‘Melatonin’ launch ‘gift Jiusong Melatonin’, although has been criticized for the lack of creativity in advertising, but every day of the goods, who earns in advertising can not imagine.
Most of China’s health care products companies can only be regarded as small and medium enterprises survive first, and then the development of priority is to sell, make product has plenty of ‘sales force’, any ‘advertising force’ should be for this service.
Slogans should be ‘silly big thick black’
Lizard team had its own national distributor of a product ‘back Chunhua pass sec
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