Ads need to make up what is cosmetic-.docVIP

 PAGE \* MERGEFORMAT 7 Ads need to make up what is cosmetic? If you selected the best performance of advertising awards, I am afraid none other than the non-daily chemical industry. Many of the brand at the blood on the local TV channel dedicated to all loved by the audience out of a picture of the star faces, but also the narcissistic type smile + intoxicated + complacency Zimo style narration style, form the monotony of the industry advertising styles. Even Biore, Olay and other brands for men opening series of male celebrity endorsement, they did not forget to narcissism + Zimo way for Shawn Yue, Huang Xiaoming and other big hands the camera out of Qing Long slow twist in the face of complex challenges wiping and feel exhilaration. The lack of creative elements, the performance of similar practices, so that these cosmetics brands and trademarks ads if removed, you will feel the same company’s sister product, the same creative team of the mass production. With the big stars, but no big idea, With the large investment, but difficult to see big results. when other businesses have the amazing viral ad grab the attention of consumers when the monotony of cosmetics advertising, whether to consider their own weakness, fatigue and mend it? Cosmetic advertising is the blood when the first thing to do. Apply a slogan: let the blood alive. Only live up to ideas of blood, and only add the creative element, a bold new direction, new ideas, be out of the routine of cosmetic ads, similar oriented, mediocre in error. There is no sense of beauty and artistry of nose pinching with your fingers sticky things like say “Bouncing bomb”, which is not called dramatic, do not applaud creative, more is not the only method of leveraging market. enable the long-haired foreign dog shampoo has long been the leading role, a way to shake the burden of the audience at first mistakenly thought that was a long hair fluttering beauty, cosmetics advertising why our testimony is also imposs