Advantages and disadvantages LG Chocolate mobile phone.docVIP

 PAGE \* MERGEFORMAT 9 Advantages and disadvantages LG Chocolate mobile phone LG Electronics as a global launch of the first ‘Blue Ocean mobile phones’, quintana true black, red the touch ‘Chocolate’ mobile phone is undoubtedly carries a lot of expectations and hope. The global market in 2006, shortly after Morgan Stanley analysts have predicted:’’Chocolate ‘mobile phone is the LG mobile access to the global consumer market, the’ golden ticket ‘, it will be another LG mobile phones worldwide in the heat marketing works. ‘ April 20, 2007, LG Electronics announced, ‘Chocolate’ mobile phones worldwide cumulative sales reached 10 million units, becoming the first LG mobile phone break 10 million units a class of its models. However, when compared with the global selling the phone in the world’s largest mobile phone market - China’s sales performance is somewhat lacking in intensity, in 2006 ‘Chocolate’ mobile phone in China, only to achieve sales of 60 million units from the expected There are 1 million units target distance. There is no doubt that, despite the 2006 Chocolate phones sold in China failed to achieve brilliant results, but it brought the concept of the impact but very large - both plants and consumers of other mobile phone, chocolate, mobile phones have become all the rage of fresh symbols. Has always been an innovative self-advertised and even imitate LG Chocolate launch of Samsung’s appearance is very similar to the ‘Samsung chocolate’, while the slogan ‘I chocolate you’ is a fashionable buzzword in urban youth. As an electronic products, LG Chocolate phone side, the depth and breadth of the impact has gone beyond the scope of mobile phone, while the idea of becoming a fashion symbol, this influence may be only comparable to Apple’s IPOD. We want to explore, in advance on the concept of innovation and marketing, LG gains and losses that? They bring to the industry what is the meaning of revelation? Was: why successful Chocolate phone The succes