Advertising the commercial value of the underlying star rating.docVIP

 PAGE \* MERGEFORMAT 13 Advertising the commercial value of the underlying star rating August 15, ‘successful marketing’ magazine held a ‘successful marketing of’ series of the first theme of the Forum - ‘ad star rating behind the commercial value. ‘ Guests Introduction: Miss Duan Juhong (Yili Pharmaceutical General Manager) Company Main Products ‘Yili licorice good pharynx’ throat lozenge, please Ge, Liu Liping, Ge You, Fan Bingbing has for the enterprise endorsement Mr. Ye Baolun (Breakthrough Communication Manager) 10 years on the international 4A advertising agency experience, who for the Johnson amp;amp; Johnson, Remy Martin, Budweiser beer, has done many international well-known brands advertising plan Mr. Zhu Xiaoming (vitamin drinks company Red Bull assistant to the president, brand minister, sports marketing experts), has shipped done Mission Hills Challenge Tiger Woods and other famous sports marketing event, this case has been named 2001 China Sales Center Benchmarking China’s sports marketing case and the most successful cases Miss Wang Guanghui (Hairun International Advertising Media Director) Hairun International Advertising shipped done a lot of well-known star of advertising, such as Chow Yun Fat century RT-Mart, Andy’s Shouwu shampoo, etc. Warner Music Group Company Representative (Warner Music Group is the star of many popular brokerage firms, such as Zhou Xun, hackberry, etc.) Guests Moderator: Mr. Bai Changhong Nankai University International Business School professor (In recent years, mainly engaged in marketing strategy, service management, and superior performance management, brand management and corporate change teaching and research and corporate advisory work) Miss Wang Weiqun ‘successful marketing’ magazine editor in chief Wang Wei Qun: Corporate spend a lot of money to pay celebrities as spokespersons, a result, everyone remember the star, but forget the product. Why are there so many business or product brand is not becaus