Advertising space on the marketing strategies of shopping malls.docVIP

 PAGE \* MERGEFORMAT 13 Advertising space on the marketing strategies of shopping malls [Abstract] In this paper, decorated the space environment on the store design, analysis and thinking on how advertising and interior design store combination to promote the overall image of the brand communication, strengthen customer cognitive psychology, as well as mall space efficiency. [Keywords:] aesthetics of store space for marketing, advertising design Around us is full of ads is a business promotion of new products, establish an important form of corporate image, as a propaganda vehicle, from the various reactions to stimulate the consumers. As selected by many of the main film and television publicity channels if they want to quickly seize the public’s eye, the content is very important. It makes the market and the personal brand closely connected to convey the personality and the business sense of it as a dual-carrier, on the one hand and socio-economic activities closely related to the other hand, it belongs to an important component in the ideological field, reflecting the spirit of the people producing the content of . Shopping malls, as a public space, is a place selling goods, but also to reflect the economic life of urban physical and spiritual and cultural outlook of the window decoration not only to comply with its space consumption, the individual will and the trend of trends, but also to meet the business requirements of sales. With the economic and social development, advertising and shopping space is decorated with integral and mutual impact. Store brand advertising to help create, develop, maintain, an advertisement for us means different things arise. It’s not just advertising itself, but business, art, integrated market. Brand in the ad tells the story, then the design of the advertisement how the space in shopping malls to show the charm that it does? 1, advertising for the marketing function of Ads on the Modern Chinese Dictionary explana