Advertising words life is born in a natural.docVIP

 PAGE \* MERGEFORMAT 11 Advertising words life is born in a natural Advertising is the advertising slogan of the title theme and the purpose of condensation and soul. Beer in Xinjiang in recent years, the ad follows the phrase ‘drink beer in Xinjiang, Making Friends’, well-spread, but failed to reach the desired effect. A sample survey shows that the audience aware of the advertising language, only the number of ads target region of 3% 1 5%, so we Xinjiang beer advertising words that raised new ideas and to develop a program to replace it, namely through the Yi pumping of product brands come to ‘old friend’ the central theme, through the rhetoric and content of an extension of the expansion to form a new advertising slogan of Xinjiang beer. Advertising works should be based on ‘designing’ and ‘tricks’ to create great relevance, or should pay attention to ‘strategic’ and ‘advertising creative real mission’ expression? This is today’s advertising creative and advertising enterprises generally confusedIssue . ‘Xinjiang drink beer, Making Friends’, the virtual loss of pan. Trying to use the situation in this touching, but fails to address the specific consumption of an individual to touch the strings of their hearts - the overall result of the proliferation of virtual emotion mad and lose their value perilous. More attention should be paid is that its advertising creative, design, production, dissemination caused by obstacles. For the performance of ‘Making Friends’ this theme, the emphasis on the implementation of innovative forms of production, the scene ‘hollow’, promoting a ‘human sea battle’, it seems that the only way to become and fixed pattern. If it is still in use in this advertising theme, instead of focusing on re-entry is expected. Moreover, ‘Making Friends’, how can this theme so that the brand image of the spread of propaganda and not only guarantees consistency, but also to protect it in all media advertising activities or future expansion and to