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Advertising: Another sound is good and flavorful fart!
Advertising for you is a very important thing, but for consumers, Pishi not. However, since the brand to do, then our only option is to try to make this point Pi Shi.
As the saying goes: ‘ring fart does not stink, does not sound cocky’. From a marketing point of view, this is not a good fart.
Ring fart does not stink, indicating spread of the slogan loud, but did not convey the interests of consumers can not be moved.
Troublemaker does not ring, stating clearly that although the interest conveyed, but it is not pleasant.
Now the two ring fart Advertising Mistakes
A blind pursuit of the atmosphere, loud
Chinese people seem to like the atmosphere, loud ads! This is the ‘right place’ idea at play - the Chinese people have their heart of hearts a ‘right place’ desires, said the customs point is like being god. However, in the marketing world, you became a grandfather, is the grandson of the consumer does not it? Consumers are willing to do? Certainly do not want.
Consumers also liked when grandpa, so marketing, you have to learn when the grandchildren. Learn to please the consumer, respect for consumers, moving to consumers, rather than shouting to consumers.
2, blindly pursue neat antithesis
Many companies believe that advertising is the intellectuals do, and they tend to find some educated people who want advertising slogan. While the intellectuals in order to prove their culture, and on the whole a really great culture, advertising language, such as neat, Antithesis, the U.S. text. Unfortunately, consumers only care about their own interests, they are for you in no way interested in the beauty of the text.
Remember, you are not a poet, you are a businessman. You have only one purpose: to sellers!
Remember, the light ring is not smelly, it is inevitable there is grandstanding, self-proclaimed suspected, consumers will not like you.
Now the two major errors cocky ad
1, in o
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