Air-conditioning industry in China suffering from three high-disease.docVIP

 PAGE \* MERGEFORMAT 5 Air-conditioning industry in China suffering from ‘three high-disease’ Air-conditioning be opened in 2006, this year’s air-conditioning industry will interpret what kind of melodies are eagerly concerned about the entire industry. To some extent the impact of history and will determine the future, perhaps we can look to the past year, the trend of the new year. Affected by the weather, raw materials, inventory and other factors, air-conditioning industry, last year’s negative growth for the first time in recent Bacheng brands were eliminated, but this is only the tip of the iceberg of the crisis, hidden in a larger ice surface below is a huge financial Risk: high accounts receivable, high inventory and high-risk capital chain. Chinese air-conditioning industry has entered a low growth, high-risk stage. 2005 refrigeration year for most brands is a famine. Market monitoring data in ekon shows that in 2004 the number of monitored 104 brands, and by 2005, this figure dropped to 24, elimination rate of 77%, close to Bacheng the elimination rate of 60% than in 2004 The attrition rate has increased two into. In the weak strong brand, while brand Diukuiqijia share on the rise. Yikang from market research company’s sales statistics can be seen, first-line brand Haier, Gree, Midea’s market share has reached 44.3%, higher than in 2004 by 3 percentage points, while the information other than the data indicates that not few second-tier brands have fallen into a loss position, the gap between first-line and second-tier brands to continue to expand, the three lines below the brand gradually shrinking. However, the first-line brand in the rapidly expanding market share in the same time, unable to conceal the huge financial crisis. From Haier, Gree, Midea and other listed companies have released the first half of 2005 on reports from three sales revenue grew 10.39%, respectively, 37.70% and 56.05%, but the increase in sales revenue, while three compa