Air-conditioning new proposition- Vanity Fair or pragmatic.docVIP

 PAGE \* MERGEFORMAT 5 Air-conditioning new proposition: Vanity Fair or pragmatic September, 2004 prelude air-year competition has been opened. At present, the general concern is: What will the air conditioning industry, how? Will the price war broke out again, the industry will once again lower the profit, the manufacturers how the competition is better than, air-conditioning industry, how to break through? Have to admit that the air-conditioning industry has never been a lack of audience, on the one hand the industry itself has great development potential, the other is from the various air-conditioning manufacturers of self-hype and flatter. One manufacturer can be exposed to any shady business, no one manufacturer can be launched first in the world, the international’s first air-conditioning products, air-conditioning technology. But they forget a fundamental point: the air-conditioning industry in China started from the imitation, the last two decades the development of fast, but how do allow us to believe that two decades of time left finished with 100 others, the road for many years , and also more than others? Has just passed in 2003 that screen memories of soul-stirring scene: the continuing rise in raw materials, unable to stop the price of melee, continuous cool summer air-conditioning manufacturers make dull, anxiety and helplessness in the hard to wait, in mid-July in a late high temperatures to rescue veering from the entire air-conditioning industry. Is hard to imagine, if not in this late hot weather, air-conditioning industry, whether it will come out as a whole avalanche? This time, but most see the real market our business operation ability, but the overall performance of the various manufacturers are far from satisfactory. The face of an increasingly rational market and consumers, several low-priced machine, several concepts have been no speculation in the largely dynamic factors, has not solve the air-conditioning manufacturers to achiev