Air-conditioning market huge potential for development.docVIP

 PAGE \* MERGEFORMAT 3 Air-conditioning market huge potential for development March of domestic air conditioner market blowing atmosphere of decreasing prices, the China Household Electrical Appliances Association, vice chairman and secretary general Jiang Feng has said that domestic air-conditioners are currently 25% of the profits of sheer nonsense. However, even a black household appliances industry, color TV giants such as Changhong, Konka, TCL and so this year have entered the air-conditioning industry, indicating the market’s profit level at least is still relatively attractive. It is understood that air-conditioning is present, China’s home appliance products with the lowest coverage. Last year, China’s air conditioner market capacity of about 10 million units, this figure was only color TV industry, 50%. The current color TV’s Town penetration rate has reached more than 90%, rural penetration rate has reached 50%; while the air-conditioning in urban households in the penetration rate of less than 20%. China’s rural market is far from developed. This year, in March began air-conditioning price reductions can be said to a certain extent, test the market’s potential. According to media reports, the major air conditioner manufacturers are basically flow of goods, including the U.S., and Geli at the end of May have already exceeded a million units, breaking the 1 million units of the time over a year ahead of schedule, and the other two announced price cuts of the manufacturers Kelon , Hisense sales are also compared with last year have grown substantially. The fact that, as China Household Electrical Appliances Association Deputy Secretary-General Tao Ye said, the low price in exchange for the sales increase, or at least an indication that consumers air-conditioning there is a great demand for companies to do many tasks. However, this market space where? Tao Ye said, we are now the product market, compared with developed countries, there is a big problem i