Airborne from the road of change director of marketing - to create a strong execution of the marketing team.docVIP

 PAGE \* MERGEFORMAT 10 Airborne from the road of change director of marketing - to create a strong execution of the marketing team Case 1 Is already more than ten o’clock at night, except for the duty officer’s office where the lights still flashing, the U.S. music group as a whole seems to have been quiet in the office building into sleep. However, if a little carefully, to scrutinize the entire building, a ray of dim light, or be able to catch your attention. Who are careless when you forget to turn off the lights work? Light from the 8th floor of the most west of the room through the door window you will find a people still safely sitting behind a desk chair, the owner of that tall. This is not someone else, it is just arrived less than a month time, Wang Xiao Feng, director of marketing. Is he a workaholic? We do not have sufficient grounds to judge, but as a monk, to the marketing director firmly secured a seat on the add a little class is human. However, at this time Wang Xiao Feng does not do anything, just quietly leaning there, locked the brow a little stretch in no way wishes of what he was unhappy? Riding a tiger of Wang Xiao Feng Wang Xiao Feng were originally a production and marketing of athletic footwear business director of marketing, just shortly before he had been doing headhunting dug Merlot Group, director of marketing. Merlot Group is the national drink top ten enterprises, annual production reached 120 million tons of products including mineral water, fruit juices, tea drinks. Is also a marketing director position’s role is not exactly the same: from the product terms, the difference between the two large, one drink, one can wear and can not drink; but from a management perspective, there is a similar story places, are selling things to customers Also, because the two companies more marketing model similar to the main distribution channels are based on nothing more than the performance of the terminal, selling drinks with more agents