Chinese wine enterprises of the brand the go-.docVIP

 PAGE \* MERGEFORMAT 10 Chinese wine enterprises of the ‘brand’ the go? Remember Haier CEO Zhang Ruimin said in an interview, when such a sentence: ‘If it is in China, they will be defeated, and if the Chinese to create, will certainly play undefeated. ‘Tells of enterprises with independent innovation and the importance of brand. Chinese wine enterprises for so many years, the brand has always been the stumbling on the road to explore, but overall a rule, the real routines to build in accordance with the brand, and have achieved gratifying results, for example, as early as the brand value in 1999 amounted to 120 billion, 5.9 billion, 45 billion yuan Wuliangye, Qingdao Beer, Yanjing Beer, etc., that is, build up their own brands, and benchmarking the success of the banner, but also a violation of the law which led to failure, for example, a well-known wine in the well-known in Shandong enterprises had invested several hundred million dollars in the CCTV advertising in an attempt to brand a night shot, but because the minds of fanaticism, poor management, and eventually ‘lose the wife of another soldier off’ the brink of collapse. All of these brands to build on the variety that the wine had to let the Chinese enterprises ‘head’ on how to build up their own brands to engage in introspection and thought. The Ministry of Commerce recently held a ‘business the new long march, brand Miles’ activities, their purpose is wake-up including Chinese wine enterprises vast number of companies, including brand awareness, because as the WTO, China’s deepening of China’s wine enterprises only have a independent intellectual property rights and independent brands, in order to truly have a strong competitive edge, China’s wine enterprises in order to further a foothold at home abroad. So, what is branding? Brand is used to identify their own products or services, and bring it with competitor’s products or services that differentiate the business name and logo, it is usually b