Clear cool brand can go far-.docVIP

 PAGE \* MERGEFORMAT 6 Clear cool brand can go far? Recently a dinner, I asked a friend what busy recently, A. Day ‘clear cool’, they may as Ernie Mercer (clear cool brand owner) line advertising service provider has quite some time. Remember recent past did have seen on television over the brand’s advertising is just never had any sacred sophisticated, so have some interest to learn more about the current situation about this product. This ‘has arrived, without touching,’ the first impression, intuition told me that this brand may have a problem, after a preliminary look down, the problem is not small, I’m afraid there are a half a year, then this product will X crept up. Clear cool in April 2011 took the lead in the Guangdong market, has been more than two years time from Mr. Wu Zaifeng management team operating in the Guangdong market almost everywhere. In fact, as the Singapore context Enesis Group as early as 1996 in Hong Kong launched a clean cool (Hong Kong version called ‘heat cool’) and has been a successful market reflects heat and beverage brand in Hong Kong. But is such a brand, but few in the country in the hands walking down the street or some mass consumption occasions seen. An FMCG drinks if not immediate consumption, it should be in transit at a fixed place of consumption and consumption. Obviously not in the clear cool food channel immediate consumption, but also rarely seen in transit spending, it does more than selling pressure Po at home, offices, schools and other fixed place of consumption? How might the fact that only the brand’s own sales data may reflect, but mostly around the circle as its target population lukewarm reaction to this product is an intuitive refraction. As a consumer, I would be judged from its market performance marketing strategy clear cool crux of the five turnovers. First, the product concept is unclear. Cool clear in the advertisement has been mentioned a few pieces this is a herbal tea, but not every