Clothing Brand Management Challenges and Solutions.docVIP

 PAGE \* MERGEFORMAT 15 Clothing Brand Management Challenges and Solutions China’s clothing business development to today, has been well aware of the importance of brand building, individual companies are also used to varying degrees of modern marketing theory, have to build their own brand, but brands are present, competition, chaos, how to make their own brands to stand out then? In contrast, Zhejiang and Fujian Jinjiang clothing company out of a really good road apparel operations. Especially in the brand awareness in the business have been more ahead. From the major brands on celebrity endorsement (Youngor please Fei Xiang, Romon please Pu Cunxin, Andy Lau, special-step please Nicholas Tse, etc.) can be seen in its brand into the atmosphere and courage, but also is easy to see the long-term business-to-brand operations eyes . Well, for garment enterprises of brand marketing, is not begun using big stars will be able to bring the brand better? Success is difficult to imitate, others are successful, does not mean that others can learn to succeed. China’s clothing market there are too many differences and variables, which also determines brand clothing enterprises do need to know the characteristics of a suitable enterprise’s own strategies and methods. To this end, Sinorama invited several members of the apparel company CEOs and marketing, brand planning sector experts together to explore and exchange some of the clothing brand management experience, strategies and methods. Misunderstanding the operation of the clothing brand Reporter: At present, the domestic apparel industry, the brand can really very little known brands, from the consumer’s point of view, may know a certain brand, but do not know what brand value and meaning, can buy which brand name less. Please ladies and gentlemen, to explore the local businesses operating in the clothing brand, what are errors. Zhu Wenxin (Central Institute of international brand management consultancy’s chief tr