Clothing corporate marketing model transformation- how to transform the brand-.docVIP

 PAGE \* MERGEFORMAT 8 Clothing corporate marketing model transformation: how to transform the brand? Clothing enterprises from the wholesale to the franchise marketing model transformation, the most difficult choice is how to enable the brand. In this regard, there may be some businesses will create a new brand, but also some companies will adhere to the old wholesale brand. How to select, the key is to look at what kind of business in a market environment. Create a new brand, if the company has accumulated abundant capital, manpower, technology and management level, as long as the policy is correct, may be able to grow fast. But what to do with the old distribution network, is to integrate resources to optimize resources, to transform the old wholesale distributor? Or all the abandon of nothing? These are the need to be carefully addressed. If you follow the original wholesale brand, then, how to put the sale of the original dealer network is, change their thinking, how to re-fitting the original wholesale stalls, to establish a unified image. If these efforts do not place a slight mishap. Then, the transformation of this enterprise will be the outcome of failure. M clothing enterprises are faced with the current period of transition problems how to determine the new brand. The original one of the enterprise wholesale women’s brand, the market after several years of farming, in the minds of dealers and consumers, wholesale brand has established a good brand reputation. However, faced with the increasing reduction in wholesale margins, how to sustain economic growth, the company’s business strategy focused on the development of the road. So at the end of this year the company plans to transition to determine a new operating strategy, which is two feet to walk, a franchise based on the main; one is the wholesale level. The company’s operating focus will be the main franchise, wholesale, as a sideline. In May, registered a new clothing brand, would like to do