Electric car company decided to survival of the three strategic.docVIP

 PAGE \* MERGEFORMAT 7 Electric car company decided to survival of the three strategic End of an industry can not be allowed to more than 2000 brands co-exist, after all, get rid of most enterprises can not ‘disappeared’ fate. This is an almost in a well-known ‘market justice’. However, until the shuffle bell sounded again and again until the season is difficult wang, policy failures, weak sales, until a confused and ambiguous direction, prospects worrisome, batch after batch of electric companies finally recognize the critical habitat: You have at the crossroads of life and death, we must think about their own system of survival strategy for the development of the terms, in order to break through in the powerful army in the blaze, the discharge of ‘Growing Pains’. That being the case, in the life and death of the electric car companies how ‘to do’ to get out of the market washed out of it? Yuan Zhuo brand in the long-term practice of customer service found that the current electric car companies to develop well for at least three major strategies: brand strategy, product strategy and strategic HR (human resources strategy) in order to compete in the market to win the survival and development opportunities. Why is strategy so important? The reason is simple: there is no strategy, no real differentiation; there is no strategy, no future electric car business. Electric car company must recognize the strategic significance of these two. However, what is the strategy? In short, the strategy is innovation, is to create a differentiated and effective business growth path. Strategy must have sufficient ‘high’, there must be sufficient ‘width’, but also to protect the business growth of the ‘length’. First, to talk about brand strategy. A lot of electric car companies are aware of the importance of brand strategy, but few have electric car companies know how to brand strategy, system development of brand strategy and even fewer companies. Many businesses have remai