Electric bicycle market development strategy.docVIP

 PAGE \* MERGEFORMAT 13 Electric bicycle market development strategy In recent years, the whole world in the popular book, this is the European Business School Professor Professor Qian Jin and ī written by lt;lt;Blue Ocean Strategygt;gt;. The book’s core ideas are: In the heat of global competition, how to seek new strategic business tool to achieve profitable growth? an innovative idea is the business turned from the supply side of the transfer market to the demand side, by crossing the border to see the existing competitive market, the buyer and the market value of the different elements of screening and re-ordering, it is possible to re-market and enterprise boundaries, opening a huge potential demand, get rid of “Red Sea” - a known market space - the bloody competition, and create a “Blue Ocean” - - new market space, in order to gain high profits. Electric Bicycle (hereinafter referred to as the present conditions of the electric car market how to? How to open up the blue ocean market of electric vehicles? Electric car industry since the 20th century, 90 years, rapid development in China. By 2006, the electric car has more than 2,000 manufacturers and related spare parts manufacturers have more than 3000, employing more than 200 million, the total electric car production in the 18 million or more, the market for nearly 60 million holdings, industry sales volume of 200 billion yuan. the market has hundreds of brands, thousands of models in a highly competitive, leading to the decline in industry profits every year off the electric car companies up to 100 or more. ī apply Professor Qian Jin and the words of Professor, the electric car market has become competitive in the “Red Sea” - electric cars per 2002 gross profit of more than 500 yuan on average, but in 2006 years, the average gross profit per electric cars has dropped below 200 yuan, some of the basic retail price of electric cars and cost flat. Competition is so fierce, the profit is so thin, th