Electric kitchen stove hood leveraging integrated marketing division.docVIP

 PAGE \* MERGEFORMAT 6 Electric kitchen stove hood leveraging integrated marketing division This year, known as the last piece of the domestic appliance industry, “high-profit cake” hood stove market, not calm. Large enterprises have moved to enter the high-end, integration, branding wave after another. When the United States, Glanz, DF, Pentium and other enterprises for the launch of the kitchen microwave oven, induction cooker, electric pressure cookers, electric cookers, electric ovens and so the rapid rise of new small appliances, and the scale of millions of copies each year into the home whether this would Vantage, side too, the boss, SHUAIKANG, MACRO, and other enterprises and other traditional kitchen stove hood power of the market impact? Market research company in the PRC, the monitoring report: As of August 2010, the domestic market sales have exceeded smoke 10.2 billion, while sales of cooking appliances market to reach 6.8 billion. Among them, the hood of the sales price was 1820 yuan, 1610 yuan higher than the average price in 2008 rose 210 yuan, an increase of 13%. The stove has reached 1015 yuan price. in the PRC, Zhang Yanming small appliances analysts pointed out that the appearance of products, beautifully designed, fully functional , coupled with relatively stable pattern of industry brands, making stove hood does not appear cheap market in recent years has been vicious competition. Multiple differentiation of the market Two years, the development of hood stove industry is showing a multiple state polarization. The one hand, to side too, Vantage, the boss, the United States represented by the traditional leader of the formation of a comprehensive coverage of urban and rural markets, in particular, Guangdong enterprises to large-scale operation in the market, seize the survival of SMEs. a large number of small businesses in rural areas reduced to a regional brand or brands, on the other hand, a long time, domestic cooker hood market