Electric pressure cooker method to promote the big break channel terminal.docVIP

 PAGE \* MERGEFORMAT 15 Electric pressure cooker method to promote the big break channel terminal In recent years, an alternative to traditional pressure cookers, pressure cookers are gaining momentum, but the pressure cooker on the market momentum is far less than the promotion of a strong year to promote the induction cooker, this is why? In the channel and the terminal how can we do, “skillfully deflected “mean? One-third of small channel analysis: Most pressure cookers from manufacturers of small household appliances and cookware manufacturers, so the electric pressure cooker sales channels combined with the characteristics of two types of products, mainly to several characteristics, 1, one-third of the mainstream channel keep variables in the ratio of electric pressure cooker consisting of channel sales in the third world, the largest share of appliance specialty stores, accounting for 66%, accounting for 18% of the supermarket channel, department stores accounted for 10%, other channels, accounting for 6%. these numbers represent the underlying meaning of the following A, appliances, pressure cookers specialty stores is the main marketing battlefield. And higher electric pressure cooker of the sales price, average unit in the 400-600 per hour, B, home appliances most intensive system of franchised stores in secondary cities, the main first-line brand pressure cookers are also concentrated in this system, a class of second and third tier brands in the living conditions of urban poor. But with the 2009 system, the main appliance specialty stores United States and Suning and internal pressure due to changes in business, in stores on the development of slowing, the United States and even some secondary and tertiary markets shut down stores, accounting for some local appliance store has been greatly improved, such as Fujian with the Henan and Shandong Xinhua and other places along day, happy tree, secondary and tertiary markets where the store of a