Electric cars Enterprise- How to Build a Strong Brand-.docVIP

 PAGE \* MERGEFORMAT 12 Electric cars Enterprise: How to Build a Strong Brand? Just a dozen years, the domestic electric car industry has been very rapid development of electric cars to reach more than 1,000 vehicle manufacturers, many manufacturers to bring the electric car brand a greater number. Although the brand is huge, strong brand is not much, while the majority are weak strength of the brand. Relive the face, the electric car market’s crowded, no companies do not wish to market their own brands to build strong brand. Many companies because of weak and distressed brands, there are many companies racked their brains in order to build strong brands. However, most businesses there is a tiger eating days, and everything is feeling under the mouth, do not know how to build a strong brand. Thus, there are a lot of enterprises in brand operation into a one-sided, simple errors in the operation of the system to cannibalize the brand, it completely. In fact, to build a strong brand is not very difficult, some companies feel that the reason why it is hard to grasp because there is no rule to build a strong brand. Electric car company to build a strong brand, should follow the following four rules: First, create a good product strength Shopping like a battlefield, in the market competition environment, layman’s terms, the product that is the product of the fighting force. Product quality is not excellent, the product is strong and fighting the pros and cons related to the market success or failure. Product power is the basis of strong brands, products, and strong, it easier to create strong brand. Electric vehicle industry is a very high degree of homogeneity of the products of the industry, as most enterprises do not have self-development capacity, the product can only follow and imitate, so everywhere the same and similar products. To build a strong brand for the enterprises, it is necessary to overcome the possible drawbacks of homogenization and wide-ran