Electric cars off-season rescue Lord - Interview with Mr. Zhu Liang Shi Zhanpai Marketer.docVIP

 PAGE \* MERGEFORMAT 13 Electric cars off-season ‘rescue Lord’ - Interview with Mr. Zhu Liang Shi Zhanpai Marketer In 2006, China electric vehicle market has been very hot, 2007, should be songs and dances, but the 2007 season electric vehicle market is difficult to wang: electric car business strategy failures, weak electric car dealers. When other entrepreneurs and distributors of electric vehicles is no peace for their own future when the mountain leaves have emerged ‘wood Xinxin to Xiangrong, springs trickling sluggishly and the beginning of stream’ of the booming like. This is one of the clue? This end, we interviewed a Yamaha electric car brand Strategic brand agency partners, is far Zhuo chief marketing consultant, Shi Zhanpai marketing guru, super-efficient electric vehicle market in China the first person to Mr. Zhu Liang. Reporter: Zhu teachers, Hello! I’m glad you can receive our interview. Recently the industry are in hot discussion ‘Yamaha phenomenon’, can explain what is Yamaha phenomenon? Liang Zhu: Yes. ‘Yamaha phenomenon of’ actually refers to electric vehicle industry in the ‘big off-season’, when they fly against the wind Yamaha has achieved impressive results. Electric car industry after years of rapid growth, gradually formed a huge industry value chain, spare parts, vehicle, service together has nearly 100 billion size of the market. However, as more and more manufacturers to enter the increasingly competitive, but also the Canadian government departments to regulate the industry for electric cars, electric vehicle market this year, unexpected depression, the entire line of potential uncertainty of electric car dealers is the name of abacus live. In such cases, the Yamaha brand choice and far Zhuo cooperation, and strengthen the brand, with the brand to fight for market. Yamaha Yuan Zhuo co-operation with the month after the monthly sales increased by 60%, the present case, the co-operation time, just four months, the current Yamaha mon