Electric vehicle industry must conduct Rectification Movement.docVIP

 PAGE \* MERGEFORMAT 17 Electric vehicle industry must conduct ‘Rectification Movement’ Electric bicycle is cheap, lightweight, and environmental protection advantages of winning the majority of consumers love. Not only that it can be seen everywhere in the city roads into the shuttle, and even towns, villages also have another piece of heaven and earth electric vehicles. As of today, our presence of the electric car brand has more than 2000, but annual sales of more than 200,000 brand very little good. Electric car market hard look at season-wang, the electric car business strategy failures, weak electric car dealers, so electric car industry in the ‘Rectification Movement’ force in the Meiji. Shuffle bell sounded again and again in the ears, the electric car industry must carry out a mighty ‘rectification campaign’. Quick success and the wind: a strategic decision of life and death Recently popular in the business saying: ‘first-class enterprises that brand, second-rate company to do sales, third-rate company to do technology, and four companies to do manufacturing. ‘This remark can be seen in the importance of brand building. So branding need? Brand building requires strategic. Some people say, ‘the details determine success or failure’, these words I agree, but there must be a precondition, that is strategic. This is because only in the right, under the guidance of the details of the strategy can achieve good results. In other words, is a strategic decision of life and death, while the details determine success or failure. Lost that could be future battles, died of a difficult resuscitation, during which the pros and cons pros and cons, is understandable. Why is strategy so important? The reason is simple: there is no strategy, no real differentiation; there is no strategy, no future electric car business. Electric car company must recognize the strategic significance of these two. So what is the strategy? In short, the strategy is innovation, is to cr