Electric water heater- regional hegemony and Guru Analysis of National Strategies for.docVIP

 PAGE \* MERGEFORMAT 8 Electric water heater: regional hegemony and Guru Analysis of National Strategies for 15 years ago, the Italian foreign affairs officer with the scattered electric water heater to enter the domestic market, electric water heater or the kinds of luxury goods and fresh stuff. 15 years later, the domestic electric water heater market, smoke filled the air, the brand is everywhere, wars have begun. In the current form, how to develop regional and national electric water heater marketing strategy? Industry status: smoke princes disputes With the rapid Western Electric East lose advance price dropped substantially, but the main thing is electric water heaters high security, environmental protection, energy saving, convenient, in 1999 beyond the gas water heater electric water heater become the market mainstream, the market share steadily. Survey figures show that 46.6% of households are still clearly indicated that in the next five years to buy water heater. Inferred that in the next five years, China’s urban water heater market, annual demand will reach 46.6 million units, with an average annual demand of around 9.32 million units, most of which is to update the demand. A vast market and huge profits led to numerous electric water heater manufacturers have launched the project. Outcome of three manufacturers: 1, local or regional brands. Mainly rely on the visibility of the brand in other areas to take OEM, buy small plants or converted basis of its own production lines more quickly to deliver. Such enterprises in some areas have a certain brand influence, product launch faster than a single product line. Yikang in the industry after the company reports more than 10 fall into this category. 2, the national giant. Haier, Ariston headed to the water heater to gradually increase their R amp;amp; D and equipment investment, expansion of production base, annual sales exceed 500,000 units, can be described as strong. This country is not more th