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Electrical appliance chain has become a distribution center for low-end
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Electrical appliance chain has become a distribution center for low-end
‘Why go? ‘‘To certain shopping malls / department store to buy a color TV! By the way to the old man buying a suit. ‘Such a dialogue for most people has become a memory, is already a thing of the last century!
With the rise of home appliance chain business, home appliance sales model has created an enormous change, in just within a few years in order to Gome, Suning, Yongle home appliance chains, represented by replacing the traditional department store the position of the leading home appliance sale terminals, become the home appliances market new overlord. Although it has been in Beijing, Tianjin and other places produced a chain of traditional department stores, home appliance boycott ‘shop into the city’ to move, but in the end department store business, after all, rather than a rival model of household electrical appliances, ‘do anything about to go’, have pulled out of household electrical appliances marketing.
However, this will soon disappear in people’s memories of the traditional department stores selling home appliances phenomenon seems to inadvertently once again be displayed in front of people, how many surprising. Some media reports, Beijing Cuiwei House will operate household appliances, furniture, an increase of 1.7 thousand square meters area, which is of such goods in the mall the first time in six years, expansion. While Beijing’s contemporary, Blue Island, two security appliances such as mall areas, there are different degrees of expansion, a number of high-end home appliance products such as flat-panel TVs, Internet appliances, such as high-end audio has once again been re-placed a prominent position.
This is a very worthy of careful consideration of the phenomenon: the traditional department stores appliances such regression? In turn, destabilize the home appliance chain business do? Will become a long-term business operating model?
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