Electrical equipment industry marketing research system.docVIP

 PAGE \* MERGEFORMAT 6 Electrical equipment industry marketing research system Housing reform in China after the electrical equipment industry along with the rapid development of China’s real estate industry, singing all the way. From alone, hero of the bush era to today, we see scenes of the brand continue to rise, continue to fall. Winner takes all, or winner may not be king, left us much to ponder on. the face of the era after the real estate into the stable development of the electrical industry, how do we face? This is also a number of electrical industry must think about the reality of corporate executives problem. This paper will CWWEN West more than ten years of marketing consultants to do Glimpse of consultation cases and elaborated. First, the industry attributes Most electrical products industry, with low-frequency characteristics of consumer goods, consumer groups, some products from a macro point of view is really 千年等一回, this life only once. Such a low frequency of consumption gives us a higher electrical business requirements of marketing operations . how, in this moment to capture the target customers. Life is but a hundred years, in the person’s life can be repeated in some choices, some choices are not important, the fast moving consumer goods can be repeated, low-frequency consumption of building materials have come to probability is relatively low. So the industry to determine the properties of building materials enterprises in the marketing mix elements on the need to consider this important factor. Second, the marketing status China has for decades taken the course of development of the western developed countries a hundred years. In the era of rapid change, but also for the electrical industry bears the deep imprint of the times. Enter the world top 500, Industry 100, all in such a slogan overwhelming in previous years. rather, “Who does not make, whoever left behind, whoever unambitious” flavor. some of the media and the cottage