Elements of brand strategy in China.docVIP

 PAGE \* MERGEFORMAT 8 Elements of brand strategy in China “Why would customers buy”, this problem has been that many marketers excited about the topic, especially in the growing homogenization of products today, research on the psychology of buying more and more customers is particularly important, only a deep insight into the customer purchase motivation, marketing workers depth communication with customers to find the entry point to use “few words” firmly seize the hearts of customers to buy in order to win money for their products, the opportunity to pay. We have seen countless business success marketing myths: Jobs with a white body, creating a pop music supremacy, and even became a popular spokesman for mobile phone products, trends in China-made fashion brand kappa, neither like Li Ning , 361 degree line of sports marketing, like walking, there is no such as Adidas, Nike, advertising as large as war, but now it has been among the top three sports apparel brand, ranked first of China’s brand canned drinks not Coca-Cola, not Pepsi As early as 2008, China’s Red Wong Lo Kat herbal tea cans has become a truly first tank, Wong Lo Kat in annual sales in 2010 reached 6,000 million tons is ... ... every successful business has its own success Cheats, As Ai #8226; Rees (AL Ries) and Jack #8226; Trout (Jack Trout) pointed out, positioning and simplification is the key to the success of these enterprises one of the factors and then find a market segment the value of this market segment enlarge This is the first brand in the market segment more valuable. If all the industries are in a monopolistic competition, the customer can not necessarily a good thing for the simple reason that the customer’s voice will be completely in the hands of these monopoly companies. We prefer the “Hundred Flowers” of market competition environment, so there must be between similar products, competition, and no doubt the ultimate beneficiaries are those with money to buy vote. As an