Elements of vector-borne must focus on the construction of the distribution chain,.docVIP

 PAGE \* MERGEFORMAT 9 Elements of vector-borne must focus on the construction of the distribution chain, Vector-borne for Chinese enterprises in operation, when the brand is an important tactic, and its importance in any kind of brand promotion activities can not be replaced. But the media communication is also an area difficult to control because, as every reader is likely to be your potential customers, and these readers are difficult to reach, and it is constantly changing. So to find and create their own ‘target core audiences’, cultivating potential customers is our main demand, as manufacturers. Depending on the target accurately identify the ‘blood’, find their places, as one of our main responsibilities of the media personnel. Jing study how accurately its position, which requires that we as a vector-borne officers must focus on the distribution chain, matching elements and structure. The usual medium of communication, we need to focus on the combination of three aspects: the content (Content), channel (Channel), context (Context), this is what we must understand the media accreditation ‘3 C ‘. Certification for this ‘3 C ‘with me this in the’ Division I developed the first Taiwan yuan disinfecting cabinet ‘of vector-borne activities, is how to spread through the media situation in the attractiveness of the relationship between readers and newspapers, as well as the spread of the main content, these are closely related to 3C, in its elements to analyze the distribution and structure as a way to appeal the potential of vector-borne another. Situational Positioning - identify the person Situation is that we suffered in the media in the spread of environment (such as: viewing audience, the reader’s awareness, the reader’s environment factors). So our primary aim is to resort to vector-borne Who? This is our medium of communication in the context of the most important factor in positioning. Because in the identified target audience, we can identify our