Elephants dance Softto differentiation dilemma.docVIP

 PAGE \* MERGEFORMAT 13 Elephants dance Softto differentiation dilemma The past two years, daily chemical industry, there are two words came into use so frequently, one is ‘speculation’, and the other is ‘differentiation’. This is an interesting note, excessive speculation and let everyone shouted themselves hoarse, turn a blind eye but to seek to attract the eye of differentiation. If there is one enterprise is not simply to enrich the hype with differentiated content, also it as a breakthrough tool for enterprise can be sure, Softto have an important place. Regardless of SOFT’s products successful or not, it gives the outside world to establish a model of differences in marketing the image of a very far-reaching. 2003 ‘new marketing’ selection ‘impact 2003 50 Marketing Trader’, Leung Kwok-kin, Take the ‘do not follow common sense, the cards’ ‘Liang’s strategies are not easy people to see the’ ground-wing ranked 37. The reason for this interesting people can not help but ruminate ‘Softto is the difference between market segments with a master of marketing’ to this definition, is a compliment, or confused? No one can read the ‘Liang strategy’, is in suggesting that the soul of Leung Kwok-kin, whether you want to taste the taste of the master lonely? Liang manufacturing, differences in success Softto differentiation began in the 20th century, early 90’s. As a cosmetic surgeon’s Leung Kwok-kin, then a keen sense of market demand is to lose weight in order to thin for the United States began to become habits. He began to imagine a product that can be ‘comfortable, clean, efficient and easy way to adhere to and can meet the real needs of consumers’, several times thinking, soap into his field of vision. Because, first of all soaps is that people will use every day items, easy to adhere to, and use a large enough; followed by soap to give clean, healthy and no side effects, but also a very comfortable feeling, this weight-loss method based on the ease of accept