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Elimination of sales of the noise
PAGE \* MERGEFORMAT 9
Elimination of sales of the ‘noise’
Customer weakly rejected, emotional anger, unreasonable accusations that the sale of the noise, by definition a non-constructive, non-truth customer objections and rejection. ‘You are such a poor product quality and how呀 ‘, ‘how do you engage the last maintenance of the’, ‘we should not’, ‘we have to use A brand, in very good shape’, ‘this year’s budget has run out of next year, so let’, refused to find fault everywhere, ‘noise’ bathed in front of the Warriors. Especially in the import stage, the noise is greatly affect sales representative judgments and emotions, and even fatal blow to their confidence. Novice is that a considerable number of sales because they can not tolerate the noise and eventually abandoned the sale of a beautiful career.
Understand the noise
Customers are human beings, but human beings are sensitive on the basis of a rational animal. Therefore, the client rarely comes from the noise rational thinking, and more is based on the emotional conditioned reflex, a client state of mind at that time, emotional and mutual affinities between the expression distance. This means that we can not completely rational manner and means to deal with it, but to rational analysis and reflection, found that emotional causes, and then to be addressed.
At the same time, when the noise in the analysis to understand the noise does not have any meaning, meaningful, is its implicit meaning and point to the following. ‘You are such a poor product quality and how呀 ‘ (in fact, within reasonable limits, fault, but the disaffected); ‘how the last time you engaged in the maintenance of’ (I, therefore, subject to criticism, and you practice so I find it difficult to do so , or would like to remind you ‘Do not look down on my existence’); ‘we do not’ (on what basis to use yours); ‘we have to use A brand, in very good shape’ (A company and our relations are good). As the saying goes: ‘listen to hear the gong s
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