Email Marketings Golden Rule.docVIP

 PAGE \* MERGEFORMAT 6 Email Marketing’s Golden Rule Via e-mail advertising company faces a promising but dangerous path, any error (such as the e-mail sent to a customer does not need) may be destroyed overnight the company’s reputation. However, if the company just right for the use of e-mail, then it is not only able to establish contact with customers, and access to excess profits, and, they spend the cost of direct mail, it takes only a small fraction of the cost. More and more companies began to use Email marketing model, as e-mail marketing can bring many tangible benefits - the Internet so that marketers can immediately with thousands of potential and existing customers to get in touch. Studies have shown that 80% of Internet users within 36 hours will receive an e-mail to reply, and in direct mail (referred to as direct mail) activities, the average response rate was only 2%. Meanwhile, as compared to other online marketing, e-mail is an undisputed winner, through the ‘click-through rate’ of this indicator can be fully reflected. Whenever the user connects to the company’s home page or sales site, a click-through took place - whether they are watching a site’s window advertising, or send an e-mail. Banner ads ‘click-through rate’ has dropped to below 1%, while the e-mail ‘click-through rate’ is up to 80%; another one is the cost of paper, printing, mailing costs are very high, but more than a year one year is more expensive (Microsoft Corporation to spend 70 million U.S. dollars each year for direct mail), and now, Microsoft has a month to send 20 million e-mails, but they spend much less cost than direct mail. However, send an e-mail to note a number of factors. In order to achieve a higher ‘click-through’ rates, or to make an e-mail recipients who respond as quickly as possible, marketing, e-mail marketing must follow a basic rule: obtaining consumer consent. For example, as a network of direct marketing pioneer, triumphantly Dini (Yoyodyne) the c