Emerging channels and traditional channels of conflict problems and solutions.docVIP

 PAGE \* MERGEFORMAT 14 Emerging channels and traditional channels of conflict problems and solutions In recent years, China’s circulation area is undergoing profound changes, mainly reflected as follows: 1, due to accession to WTO, further opening up of the circulation flow of giant step up the international expansion in China; 2, the main domestic circulation enterprises have been nearly 20 years of competition in the market the baptism of the gradual maturing and intensive; 3, due to the imbalance of economic development and a huge regional market differences and other reasons, the large number and scale of the flow of discrete existence and development of individual enterprises, there is still space. This allows us to create a different distribution channels, corporate structure, types, levels and mode of operation of the mixing phenomena, such as the current Chinese household electrical appliances sales channels both large stores, small shopping malls as well as the transition from a metal cross from the electrical franchise stores the traditional channels, there are integrated chains, home appliance chain, Circuit City, brand stores, the Group’s procurement, online ordering and other emerging channels. Whether traditional or new channels of channels, are each with their own competitive advantage, while enterprises have more choice of distribution channel strategy and portfolio freedom, to further expand distribution capacity; the other hand, so that enterprises are facing a greater channel management challenge. We have for domestic enterprises to import and promote the depth of the management consulting practice of marketing model to realize that: Due to changes in circulation caused by the diversity of terminal capacity and enterprise channel management deficiencies, which leads to channel conflict in distribution channel management, general problems, especially in emerging channels and traditional channels of conflict is more prominent, and the discuss