Emerging brand awareness and market positioning area case study.docVIP

 PAGE \* MERGEFORMAT 7 Emerging brand awareness and market positioning area case study A park is an emerging field to expand playing fields, opening the year before, because the park is not known, poor market development, so .2004 has been hard going, the park owner determined to improve the flow of people driving brand awareness, promote Development of sales and plans to invest heavily, for brand promotion. In this case, I entered the park, after full investigation, market segmentation, target consumer group, effective brand promotion and event planning. The use of second-hand grasp of the principles: the one hand and brand awareness, on the one hand the market development. In this new operational strategy for thinking a few months later, the play park greatly increased flow of people, and gradually expand the market share of the Pearl River Delta. is now sorted out the program, discuss with peers and share. Brand analysis XXX Paradise is an emerging movement to expand the project area, is cut by the new tourism market. Since 2003 to enter the market with its innovative projects, the active participation of visitors, interesting attractions, attracting a large number of urban population, students, single people to come to Park pleasure for up to 7 times more than the right target market. As people’s living standards improve, people will choose to travel more and more tourism market capacity, these points of view , XXX Paradise of the market prospects are very bright, and very optimistic. XXX Paradise brand attributes most notable feature is the “laugh”, entertaining, relaxing in the laughter, attitude adjustment, it is common knowledge that all those who play. Its brand identity in Chinese catchy, easy to remember, easy to Lenovo, and is consistent with the park project, which is conducive to brand building, and advocacy. After the inspection and refining, XXX brands have this park features several demands: physical fitness, recreation, quality educat