Emotional - Industrial brand value trends shaping the next.docVIP

 PAGE \* MERGEFORMAT 6 Emotional - Industrial brand value trends shaping the next Industrial consumer products are generally used as intermediate goods, parts, consumables or processing equipment, forms and shapes, and its sales target is the enterprise, unit or agency, and other organizations, rather than families or individuals in their daily lives even if we come into contact with industrial, also turn a blind eye because they do with our lives seem to have relations only indirectly this reason, industrial plays a ‘behind the scenes’ role, through which it is attached to the end consumer products, affecting and changing our lives. Industrial products innate ‘hidden’ and to shape the brand brings some difficulties. Zhang Dongli that the process of industrial products of the brand, in fact, to achieve brand differentiation and industrial dominance, so accustomed to hide behind in the consumer goods industrial products to the front, and to the market that manifested, differentiation and dominance in shaping the brand’s key industrial products. In the past, industrial enterprises are accustomed to product features or product advantages, to reflect differences in the brand to bring the use value function to let the audience perception themselves, achieve brand dominance, we tentatively referred to this period as ‘functional’ period. Zhang Dongli that, for most industrial companies, product homogeneity exacerbate the lack of innovation and enterprise, making the advantages of product features and product to achieve brand differentiation, it has become increasingly difficult, therefore, ‘feature’ of gradually give way to ‘visualize’ - that is in a different business or product image or characteristics, to achieve brand differentiation and explicit way. Zhang Dongli that, at present, most domestic industrial enterprises are in the ‘functional’ period to ‘visualize’ the stage of transition period, to solve the image problem, as they build brand differentiation