Emotional bond- the secret of the leading brand retail.docVIP

 PAGE \* MERGEFORMAT 10 Emotional bond: the secret of the leading brand retail A successful retail chain marketing From EMKT., usually directly between the brand and consumers being locked into one the strongest, most personalized and most enduring relationship. Practice has proved that store to create a unique sense of pleasure to provide personalized service to customers will have a direct profits for the enterprise. Mr. Schulz, founder of Starbucks coffee shops recently annoyed. He found that Starbucks in a few years of rapid expansion, inadvertently lost a lot of first time entrepreneurs insist on the brand concept, making the true essence of coffee is one of the most point. Schultz is a coffee lover, but also is the practice at home, he immediately take action to finally make this the world’s largest coffee shop has a good smell of coffee wafting aroma. Starbucks’s reform plan, an important element is to bring customers to re-store experience. Beginning in January of this year, Starbucks is no longer hot breakfast sandwiches, replaced by other, more healthy breakfast choices: high-quality baked goods. Schultz this concise: ‘Simply put, the smell of hot sandwiches and smell the coffee shop is not always harmonious. ‘Schultz motivation behind the action is, Starbucks has more than one year sales growth of only 1%, the latest sales figures for 3 months to reach its lowest level in company history. Schultz announced that the company some time to come temporarily to provide sales figures, he said that the reason for this is that the recent decision-making Starbucks more oppression from this figure, but not be able to focus on the study of business customer needs aspects. Should not be ignored In recent years, more and more enterprises have started marketing management as a powerful driver of growth, began to emerge, such as a large number of non-traditional advertising, exclusive partnerships, influence marketing and digital marketing new marketing techn