Emotional interaction brand building of the double-edged sword!.docVIP

 PAGE \* MERGEFORMAT 7 Emotional interaction brand building of the double-edged sword! Brand of English words Brand, originates from the ancient Norwegian Brandr, which means ‘burning’. General terms, the brand is a name, term, symbol or design, or their combination, their purpose is to identify a particular seller or group of sellers of products or services, and make it with the competitor’s products and labor to distinguish! He is by several major sections: Brand Name: Brand can be read out part of the - words, letters, numbers, or phrases such combination. Such as Haier, Double Happiness 1999, TCL and so on. Brand Logo: brands can not sound the part - including the symbols, patterns or colors or fonts apparent. A hook shape, such as Nike, Little Swan swan shape, IBM’s standard font and dark blue color and so on. Brand role; is employing or anthropomorphic identity to represent the brand the way, such as Haier Brothers, McDonald, Mickey Mouse, Master Kang and so on. Trademark: legal protection throughout the brand, brand identity, brand, or the role of a combination of elements. When the trademark use, use the ‘R’ or ‘note’ express, which means registered trademark. Since the reform and opening up, entrepreneurs have wanted to own brand bigger, stronger, as if everyone in all hope that their children grow up to become useful and become builders of the motherland! Ever since, the brand-building in the following three kinds of errors: The first is that the product is the brand, product sales is good, then the stronger branding. This phenomenon arises from ‘information is relatively isolated’ in the mid-nineties, entrepreneurs generally considered good as long as the product sales registered on behalf of the ‘mark’ has become ‘strong’ brand, which is the industry leader! Customs do not know, to the late nineties, these so-called ‘brand’兵败如山倒 , gradually withdraw from the market! Known as ‘China’s Food Town’ in anbu food industry, today’s date,忔 legislati