Emotional experience- the key to customer satisfaction.docVIP

 PAGE \* MERGEFORMAT 13 Emotional experience: the key to customer satisfaction Today, just to give our products ‘excellent quality’, ‘perfect service’ of the title is no longer a catalyst for business development. A highly competitive market tells us: customers are top priority for enterprise development. Only focus on the customer voice, committed to addressing customer needs, and customers build up a positive interactive relationship between the enterprises can be evergreen. Only the creation of satisfied customers can be created. First, create a client: to attract new customers and retain existing customers ‘Running water is never stale and a door hinge is never worm-eaten’, in the development of business will inevitably face a capital inflow and outflow. If we put the new and old customers for business brought about by the inflow of capital flows as a source of water, then drain the water that is the process of customer churn away the corresponding availability of corporate profits. And enterprises of all business practices aim is to expand into the strong currents, reducing the outflow of water flow, so as to achieve the purpose of add up. In such a profit model, the profit of enterprises is like a pond: while the customer to purchase and consumption generated by the inlet (capital injection), one side is the client loss caused by the outlet (capital outflow). Enterprises want to make a pond of water piled up, method is nothing more than open-source (to attract new customers and create money), to reduce expenditure (to retain old customers, to avoid the capital loss). Either increase revenue or cut expenditure, its goal is to create customers. Of course, the ideal approach is to make a profit into the inlet stream, while the loss of the outlet for strong control, reduce losses and increase profit. The creation of customers, is to create the flow of water into and create profit and development. We borrowed 5W2H tools to analyze how to create new cus