Emotional resonance performance multiplier.docVIP

 PAGE \* MERGEFORMAT 8 Emotional resonance performance multiplier 2002 Nobel laureate in economics, psychologists Kahneman bring people’s ‘prospect theory’ endeavor to enlighten people from a new perspective to look at the phenomenon of wealth - from a psychological perspective of economics, the customer return to the ‘people’ Role: recognition of the emotions, fear Xinu sorrow, through the emotion to reach the purpose to create and retain customers to achieve the doubling of profits, performance upgrade. The establishment of ‘people-oriented’ in the sales process, the key lies in how customers purchase hotkey pressed to obtain client’s feelings of identity, thus creating consumer decision-making and consumer behavior occur? Will ‘Push’ into a ‘pull’ marketing, so that consumption of a customer’s own choices and decisions. Thus ‘product to sell’ really become the first step in sales, customer mood after purchase continue to delight and satisfaction, creating a good market reputation. By acting on the emotional side and the right products and services to increase customer recognition of degrees, brand awareness and tolerance. Psychology, pointed out: the role of the unconscious and tables of common sense in people, their relationship is like, like the Earth and the Moon: Moon (unconscious) around the Earth (explicit awareness) turn, the subconscious plays in virtually play the role of open and protected. Therefore, instinctively, everyone would choose for themselves while avoiding disadvantages behavior. There is nothing wrong motives, emotions will always occur, but our choice of behavior is not effects. Either knew or do not know who the individual consciousness more than 95% are the subconscious level is completed, we have shown, felt nothing but tip of the iceberg. Successful sales is to customers from ‘need’ into ‘want’ the process, it must act on the customer’s emotional side, so that customer’s mood fluctuations. When the client is not normal emoti