End liquor death Bureau (on).docVIP

 PAGE \* MERGEFORMAT 14 End liquor death Bureau (on) Into the year 2013, Chinese liquor, especially high-end Chinese liquor into an unprecedented period of strategic confusion: the high-end liquor prices continued downward band, high-end liquor buy providers continue to bubble, the total capacity of the high-end liquor sharp slump, high-end liquor business model challenged - , in the face of high-end liquor consumption bleak reality, high-end liquor companies entered the shengsishisu era: Some high-end liquor brand was shelved, Xu make a comeback, and some high-end liquor selection disguised price cuts, for moderate to heavy volume, some changes in marketing high-end liquor means, adverse impact on the market, some high-end liquor conspiracy channel change, trying to change the pattern of ups and downs with the entire Chinese high-end liquor liquor between closely related, the relationship can be described as a loss for both sides, a prosperity, high-end liquor prices will compress down with substantial survival of the entire liquor industry, high-end liquor buy bubble will affect the depth of liquor coming marketing model, in the face of high-end liquor predicament, puzzle, our high-end liquor market with high-end liquor companies were visited and studied, and we end Liquor future direction judged, I hope we can give perplexed thinking professional high-end liquor enterprises directional guidance. A high-end liquor puzzle: the high-end liquor market can support several big brands? Liquor market, the number of high-end liquor brands? Our revenues more than billion as a benchmark, existing on the market of high-end liquor brands iconic least dozens, from the 1990s until 2012, has been in high spirits brand high-speed growth. was truly describe the high-end liquor market leading brands, with our iconic large-scale high-end liquor brands to sort out, you can see the high-end liquor brands generally basic context. Moutai iconic high-end products ‘Flying Maot