End liquor under the new situation changed and unchanged.docVIP

 PAGE \* MERGEFORMAT 5 End liquor under the new situation changed and unchanged Development of any event has its certain regularity, the same economic development also has its certain laws of nature, and the liquor industry as the economy of a small block plane, the inevitable response to the economic laws of nature, such as liquor past gold decade, is to comply with China’s rapid economic growth in 10 years, especially in the high-end liquor, the past 10 years, the Chinese economy through investment-led economic growth, more obvious and promote China’s rapid growth in high-end liquor, brought as yanghe , Luzhou, Langjiu other old wines rapid rise of the old wine in terms of brand influence and sales volume have made a qualitative leap. Into 2013, with the new government came to power, launched a series of political and economic policies, and in particular a profound impact on the liquor industry is the ‘anti-corruption + limit Excellencies,’ and economic growth mode transformation. ‘Limit corruption + Three’ high-end liquor, especially the impact of ultra-high-end liquor is enormous, such as Maotai, Wuliangye and other. The transformation of economic growth mode transformation although the previous government also raised, but the new government will be more floor execution, especially proposed the ‘China Dream’, so that every Chinese person can realize their dreams of China, specifically in the change in the pattern of economic growth on the export, investment-led economic growth, into a consumer-driven economic growth, which is necessary to improve the income and promote the rise of the middle class. And with the rise of a large middle class, as well as ordinary income doubling plan, white wine as an everyday consumer goods inevitably affect the liquor industry, such as brand, price, quality and so on. Facing the new situation, how to do high-end liquor, personally think that high-end liquor in this new situation must have changed at the same time, th