Encountered the new-for-CMO.docVIP

 PAGE \* MERGEFORMAT 8 Encountered the new-for-CMO In every marketing person’s career, encountered a new CMO boss is always a disturbing thing. Kobayashi, director of marketing excellence, is experiencing his career in a dangerous moment, and may even be a disaster. Bole was removed from ‘Kobayashi’s performance was the best sector-wide, and his rise in the road clearly visible. ‘Kobayashi direct supervisor - for A’s CMO Mr. Wang has more than once in the company marketing the General Assembly recognition and praise him. Kobayashi, sincere, loyal, willing to endure hardship. Since he entered the A’s play, Mr. Wang was his boss. 5 years, Kobayashi has always followed the footsteps of Mr. Wang, embedded not bad, and now gone up, Mr. Wang did CMO, but Kobayashi has also done marketing department heads. Bent on a big fight for Kobayashi, consider themselves experienced horses, work especially hard. However, there is not very pleasant Kobayashi defects, that is, his speech will not beat around the bush, always straightforward and sometimes hurt people, because there are Mr. Wang to help him round, nor did the events which occur. But privately, Mr. Wang reminded him occasionally in good faith, ‘a man is sometimes forced to smooth ... ...’ Kobayashi is not stupid, he also realized his own shortcomings, like the efforts of trying to change the self. But did not have time to adjust over, due to the company organizational structure and operational adjustments, his boss Ray was assigned to A Company’s subsidiaries - Shanghai general manager of marketing company to go. At the same time, A’s also sent the post of CMO Zhou Ping Wang replaced Bit, Zhou Ping has become a matter of course the direct supervisor Kobayashi. Just right for a new CMO, Kobayashi, of course, did not know what he wants, so working together extremely carefully. In addition, Kobayashi always remind myself: ‘He’s likely to exceed the strict my imagination, but it does not matter, I understand that