End of World War II womens health products.docVIP

 PAGE \* MERGEFORMAT 10 End of World War II women’s health products Shanghai, China’s first large cities, health care products manufacturers battleground. The female consumer is the largest group of health care products consumption. With the New Year, Chinese New Year fell, the annual health care products season has arrived, this time, the women’s health care products manufacturer, began the battle on the beach ... ... 1. Detox: diametrically opposed to two opponents In recent years, the Paiduyangyan Panlongyunhai capsules, in the middle of detoxification products have been Yijijuechen. Statistics show that in 2001, Paiduyangyan capsule has become the biggest selling health products. Paiduyangyan capsules in Shanghai this year, has suffered an unprecedented challenge. Shanghai Bio-launch of the United States more than a beautiful meal of cellulose, for Paiduyangyan capsule ‘quick’, fast defecation characteristics in order to ‘natural dietary fiber’, ‘is not easy to detox diarrhea’ as the main selling point, to television advertising as the main of transmission, for the young and trendy women’s groups carried out the ‘easy detoxification’ offensive. America moves more sharp, advertising exquisitely made, although not bring good sales in Shanghai. But the fierce attack, has shaken the core of the foundation Paiduyangyan capsule - demand theory. In this war, detoxification can not be refuted, let alone attack. Detoxification measures taken in response is not to more than U.S. entangled and just in the media ‘talking to itself’. The United States and more advertising is good, a pity that the United States more than an advertising agency background, leading to its channel, terminal ineffective, yet unable to shake the foundation of Paiduyangyan. In Shanghai, the United States accounted for more than a cheap, but added the use of television media on the surrounding Shanghai radiation role in the Jiangsu and Zhejiang has achieved good results. America Multi-rig