End-customer analysis and response to consumer psychology.docVIP

 PAGE \* MERGEFORMAT 6 End-customer analysis and response to consumer psychology At present, many terminals sales staff feel more and more customers are now demanding more and more difficult to communicate, coupled with increasing competition, selling more and more difficult to reach. Are looking to recruit an enemy approach. A stroke enemy exists only in the terminal sales approach ideal state. Products vary, customers vary, different channels, there is no method which can ‘eat around days’. However, the sale terminals, process, method, there are still some rules to follow. Terminal sales staff what kind of sales strategy, customer to buy and how to purchase decision-making behavior, by their own psychological motivations decision. Shopping guide behavior is valid, the core lies in whether it can effectively shadow, acting on the customer psychology, digging out the purchase of the demand and stimulate the purchase of motivation, and thus promote its own purchases. Customer Consumer psychological analysis and response methods, in the following cases to do a simple analysis. Case: A young couple in Suning reload when the mall opened, a distance to see them looking at MD induction cooker, see the MD of special machines, do not know what the reasons did not buy. Went to SP counter, the woman said, Supor’s also good. Promoters then immediately saying: ‘That’s right, look at it, do not look at the other, you look at the SP Doll’s gift to know. ‘ ‘You look at the yellow iron enamel pot, there is no one brand of cooker will be sent to you, then they usually do not do also can not afford? Why do they not dare to send because they are uneven heating electric stove, using this iron enamel will be done away with; SP cooker is not the case, heat transfer can be rest assured that the use of uniform, is not it. Multi-iron pot with rich, especially for the female body well, blood; prices are not expensive, there are 399 original SP with the pot wok to a bar. ‘ Woma