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Hypermarkets FALSIFYING What consequences-
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Hypermarkets FALSIFYING What consequences?
Dominance of the retail industry more obvious each day, consumers have accepted the retail outlets, also accepted the goods store operated and brands. When the producers of goods produced in other stores, gradually began to sell, he gradually accumulated a well-known.
When the retail industry began to change the status of channels, the rules of the game also change with it. Strength of some of the large chain stores in order to consolidate its industry position, to attract more consumers to achieve better performance and fighting for a more high profits, suppliers have to ask for a better trading conditions, such as higher promotional costs and lower prices. Many of these discount store Once the conditions were right, the policy will be taken to dumping, and even products are now flooding to non-retail channels, so that formed FALSIFYING supermarkets. The hypermarket serious consequences caused by FALSIFYING allow manufacturers to fly into a rage, like fire, summed up the following points:
1. Market price chaos
When a store there at lower prices, its competitors will be the same with regional suppliers require the same or even lower prices in order to safeguard their own store’s price system. And so on, the entire market, there will be more and more low prices, product original price system completely destroyed, the product also the outcome of the verge of extinction.
2. Dealer enthusiasm frustrated
Distributor of products to establish confidence in the brand was first ad, which is the air support; followed by business-to-product quality, price monitoring. Once the price of confusion, dealer’s normal sales would be seriously disrupted and allow dealers to reduce profits lost confidence in the brand will eventually refuse to sell goods. But also because of a single-product of the riots while others lose confidence in the normal goods.
3. Manufacturers to reduce profits
Once the price of co
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