Left PR and advertising to the right- Transformation Age Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 13 Left PR and advertising to the right: Transformation Age Marketing Strategy Consumers are increasingly demanding more and more complex competition Game, giving the marketing of a full height of the dialectical theory of color: When a product when faced with the ever-changing consumer psychology, what kind of marketing method would be OK to be effective? We must recognize that a market transition era is approaching. On the one hand, trade surplus increased the height of the fierce competition. In excess of goods to chase limited spending power, which force companies to innovate to keep and use a variety of marketing means to attract consumers; the other hand, the growing consumer market rationality, consumer choices are constantly changing, and many classical under the guidance of marketing theory began to deal with flawless marketing strategy, companies need to find new marketing strategies to guide future development of the market. In the later twentieth century, the power of advertising in marketing affects almost exactly a century. Whether it is new products, market expansion, corporate investment, channel building, the fight against competitors, advertising with its fierce offensive swept all areas of marketing. Ad nothing less than to give people is the result of subliminal advertising omnipotent. As with any application of marketing theory has its own specific market background to advertising as a single market, marketing is also corresponds to a particular era of marketing - in a competition does not fully, to a seller’s market-based society, enterprises only through advertising to the outside, the introduction of some of the product can be to attract enough consumers. However, with the explosion of news and information, updated the concept of consumer spending, market competition, changes in the situation, advertising credibility and reach in an increasingly weakened, while the emergence and prevalence of public relations can