Legal Regulation of pharmaceutical advertising issues related to research.docVIP

 PAGE \* MERGEFORMAT 20 Legal Regulation of pharmaceutical advertising issues related to research [Abstract] Objective To further improve the legal regulation of China’s pharmaceutical advertising propose solutions to the measures for the relevant departments for reference. Methods A comparative analysis, from a legal point of regulation, our pharmaceutical advertising on the current analysis of existing problems and explore the existence of illegal drugs in the form of advertising and why. Results and conclusions are drawn from the legal regulation of foreign pharmaceutical advertising experience, from the standpoint, in the mandatory review, the main regulatory, advertising content and the form and punitive measures put forward suggestions and comments. [Keywords:] drug advertising; legal regulation; control Drugs as a special commodity, is used to treat, prevention and diagnosis of human diseases, products, related to people’s health and lives. Drug advertising to consumers access to a major route of drug information, but it has the characteristics of asymmetric information, consumers in the weak position information, so governments around the world are on her regulation. China is no exception to regulation of drug advertising laws are mainly ‘Advertising Law’, ‘Anti-Unfair Competition Law’, ‘Drug Management Law’, ‘drug advertising management approach’, ‘drug advertising review of methods’,’ drug advertising review standards’ and so on, which provides prescription drug only advertisements in professional journals, non-prescription drugs can be published in the mass media advertising; release drug advertisements must obtain prior approval, access to medicines advertising approval number and so on. Although the law on drug advertising to give special attention, but drug ads are still illegal despite repeated prohibition. A form of illegal advertising 1.1 from the breach of regulation of drug advertising to see illegal advertisements, mainly without the ap