LG Electronics interpretation of Blue Ocean Strategy.docVIP

 PAGE \* MERGEFORMAT 9 LG Electronics interpretation of ‘Blue Ocean Strategy’ In May 2005, with ‘Blue Ocean Strategy’ a Korean version of the book almost at the same public offering, South Korea’s LG company launched a been likened to ‘Blue Ocean Strategy’ in the new scheme. In this strategy, LG Electronics determination to get rid of the past, to rely on operational efficiency to gain competitive advantage strategy, trying to re-plan as well as in emerging markets has never been involved in a blank space for markets to seek profitable growth. ‘Now, low-priced products market is eating into the world, highly competitive, using ordinary household products profit technology continues to drop. With the commodity strategy has a small profits difficult to obtain the world’s first and only production of the world first-class products in order to open up new markets without competition, to promote the smooth realization of LG Electronics of globalization and high-end technology, and reached ‘first-LG’ development goals . This is our LG Electronics since 2005, were concentrating on, from the highly competitive ‘red ocean’ to maintain the advantage of at least 10 years of ‘Blue Ocean’ to change their thinking. ‘LG Electronics China, Sun Jin Bang, president of the reporter to further explain the plan. ‘First’ movement, open blue ocean To implement Blue Ocean Strategy, LG Electronics business in 2006 the theme is ‘first class’, but to come up with ‘first class’ products, LG Electronics has developed a detailed advance plan. These include: Since 2006, LG Electronics will no longer produce the original use of the general technology, consumer products, only the production of new technology, high-end products. In addition, in the development, develop new products at the same time, LG Electronics will strengthen the high-end products, marketing efforts, increase investment in R amp;amp; D and the core talent, and realize the localization of multinational production. LG El