Local beer brand strategy Miju.docVIP

 PAGE \* MERGEFORMAT 10 Local beer brand strategy Miju Throughout China’s beer market, Qingdao, snowflakes, Yanjing, Pearl River and other local strong brand in the capital, mergers and acquisitions, based on the size and competitiveness have made a great upgrade, and promoted at the national and regional markets competitiveness; and China’s world-class beer giants, such as INTREBREW, USA A amp;amp; B, South Africa, SAB, England Newcastle, Japan’s Asahi ... ..., also hold capital and brand in China’s beer market in the frequent operation of the division of power, in this piece of children have been filled with smoke interpretation of land, the Chinese beer market, localization and internationalization of the dispute. China is the world’s largest beer brand, but China is also the fastest disappearing brand places. As the international beer brand localization deepening penetration, China’s domestic beer business advantages can account for how long? A point of view is that China’s domestic beer companies want to take advantage of a long time in the competition, it is necessary to introduce brand strategy. Beer exactly what are they selling? Some people say that beer, open to see a bubble there were many, I feel a bubble of beer sold, as well as people say they are selling fresh, sell, or sell another taste. Beer is not like most of man-made atomic bomb can not, in the case of homogeneous products, such demands difficult to impress consumers, this time it will highlight the strength of the brand. What is the product itself is no longer important to the consumer that your product is or the feeling you give consumers the impression that what is decisive role. Into the right brand strategy, we need a deep understanding of the inner needs of consumers. What are they selling beer, beer sold in the first a man’s dream. Scientists have discovered a phenomenon: the world’s auto show has one thing in common is that a car must be placed a beautiful Model cars, if any of