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Local catering enterprises- impact of three forces three pole differentiation trend
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Local catering enterprises: impact of three forces three pole differentiation trend
The sudden emergence of local catering companies
In July 2009, China From EMKT. China Cuisine Association released the year ‘2008 hundred catering business situation analysis report ‘, said restaurant sales for the first time突破千亿元 hundred enterprises 2008, reaching 101.908 billion yuan. Although only 15 local food enterprises to enter the hundred, but the sales are the first among the retail type Wenju, reaching 32.46 billion yuan.
Dramatic changes in the economic situation and circumstances, the domestic food industry trend is still good for 18 consecutive years of double-digit growth, retail sales in 2008 reached 1.5404 trillion yuan, higher than the same period in 2007 increased 5.3 percentage points, become a major force driving economic growth.
Through the local catering enterprises have sprung up everywhere, we can see the impact of their development three different forces, but also less likely to see its future development trend of the tri-polar division.
Investment growth: It is the biggest driving force in the rapid expansion of
Annual output value of China’s catering industry nearly two trillion yuan, of which fast food accounts for 1 / 3. Chinese fast food industry, representatives of enterprises in the flavor 1000, real kung fu and so on. Ajisen Ramen intended to become China’s first fast-food operators, in 2008 sales growth 54.6%, reaching 1.67 billion Hong Kong dollars. As of April 17, 2009, Ajisen Ramen restaurants have reached 338. Real Kung Fu 1 billion in annual sales in 2008.
Sip sip breast-feeding in mid-2009 a new company of 15 stores are located in Beijing within the new department stores, supermarkets, within the market; real skill to 300 million yuan venture capital in place, began the annual 100-150 door store expansion plans, plans to reach 1,000 stores by the end of 2010 the size of most stores and supermarkets will be c
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