Market research misunderstanding or a shortcut-.doc

 PAGE \* MERGEFORMAT 11 Market research misunderstanding or a shortcut? According to the statistics indicate that, according to various market research conclusions, production and marketing of commodities, its failure rate as high as 92%, the success rate was only 8%. Therefore, the traditional market research point of view is facing great challenges, its theoretical errors are also gradually exposed. It was generally agreed that market research is an important basis for corporate decision-making that the upgrading of products and market research will help contribute to new product development and research. However, if the market survey companies as the truth, and the plan based on its findings and decision-making, then there will be no new products in the world, the world will not develop, there would be no mousse hair gel, and phone the replies Machine sort of new products. This is because the two products come out, the initial results of market research simply does not reflect the attitude of the general consumer demand. They mousse hair gel called ‘viscous stuff’, to the replies machine called ‘rude product’. According to the statistics indicate that, according to various market research conclusions, production and marketing of commodities, its failure rate as high as 92%, and its success rate was only 8%. Therefore, at present many companies are trying to change their view of market research. Many people find that market research seems to be invisible traps, they might cause companies to move toward an abyss. Traditional market research point of view is facing enormous challenges, market research theoretical errors have gradually exposed. Therefore, this article focuses from the following six aspects of market research theoretical errors, to make people take extra care when conducting market research. Misunderstanding one: market research is to determine the success of products and services, effective way to Market research in whatever way, can only b